BERA TOPRAKWEB DESIGNFrom first impression to atelier appointment.
A single-page atelier experience that introduces the collections and craft before inviting an appointment.
- My role
- Service storytelling, appointment journey and page design
- Scope
- Single-page website and appointment form
Make the craft visible before the first visit.
Choosing bespoke clothing is personal. Before requesting an appointment, visitors need to meet the designer, see the work and understand the process. The page gives each of those moments space.
A considered path to the appointment.
- 01Designer
A portrait and handwritten signature give the atelier a human introduction.
- 02Collections
Each collection occupies a full-screen chapter, layered like editorial pages.
- 03Design process
Numbered steps explain the process while imagery moves at a different pace from the text.
- 04Selected work
Runway and bridal photography show the breadth of the atelier's work.
- 05Appointment
A two-column appointment form closes the desktop experience.
A palette with the softness of the atelier.
Ivory and champagne gold set the foundation, with blush and sage as quieter accents. A classic serif, spaced labels and handwritten designer signature add a personal finish.
Unlike the collection-led editorial project, this experience brings the people and process forward before the appointment invitation.
Small gestures that tell a larger story.
- Opening
- The name appears letter by letter as a gold rule extends and the opening curtain lifts.
- Collection chapters
- Chapters layer over one another; images shift with the scroll while text stays anchored.
- Signature
- The signature beside the portrait draws itself onto the page.
- Gallery
- An asymmetric gallery reveals names and labels on hover and becomes two columns on mobile.
- Appointment form
- The form shifts from two columns on desktop to one on mobile.
- Reduced motion
- When reduced motion is preferred, the opening and other animations are disabled.
A story that ends with a clear next step.
Designer, collections, process and selected work appear in a deliberate sequence. Visitors can understand the atelier and request an appointment on the same page.
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