BERA TOPRAKWEB DESIGNA digital stage for a fashion collection.
An editorial fashion experience that lets the collection, product details and the brand's point of view lead the story.
- My role
- Visual direction, interface design and motion
- Scope
- Eight-section editorial website
Give the collection a world of its own.
The site brings the collection, its products and the label's design philosophy into one story. Its visual direction follows the language of the store and campaign imagery.
Quiet colour. Generous space. Confident imagery.
Warm bone tones meet restrained gold and deep ink. Black is reserved for the darker panels.
One type family carries the story: large, light headlines against small, widely spaced labels. Scale and whitespace create hierarchy without visual noise.
Eight chapters, one collection story.
Full page and section scope
- 01Opening
A full-screen film opens the experience, with a restrained caption in the lower corner.
- 02Brand philosophy
The brand statement reveals a word at a time.
- 03Collection
A three-column layout expands around the collection being explored.
- 04Seasonal edit
Seasonal pieces appear in an oval, three-dimensional product display.
- 05Featured piece
A tall product card pairs with finely ruled product details.
- 06Campaign imagery
Photography moves through a continuous horizontal gallery.
- 07Atelier
Image and text share the stage, with a quotation and signature closing the atelier story.
- 08Newsletter
An understated email field and oversized brand name close the page.
Motion with a consistent rhythm.
- Opening sequence
- The emblem draws itself, fills with gold and turns. The name rises through a mask as the opening curtain lifts.
- Layered chapters
- Each new chapter rises with arched corners while the previous one recedes.
- Three-dimensional showcase
- Products rotate and recede around a cylindrical display that visitors can drag to explore.
- Brand statement
- The words animate once when they enter view, independent of scroll position.
- Campaign imagery
- Photographs travel in a continuous horizontal strip.
One visual language from beginning to end.
Shared panel and reveal patterns hold the long page together. Scroll-driven motion is kept selective, and reduced-motion settings present the content without animation.
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